Questions? Whatcha got.
Everything you'd want to know about the alcohol pouch cocktail everyone's asking about.
What is Whatcha?
Whatcha is a spirits-based, ready-to-drink (RTD) cocktail packaged in a squeeze pouch — the grown-up version of the juice pouches people grew up with. Each pouch is 10% ABV, made with real spirits and natural flavors, and built for beach days, parks, and concerts.
How much alcohol is in each Whatcha pouch?
Every Whatcha pouch is 10% ABV (alcohol by volume), made with real spirits, natural flavors, and just 3 grams of added sugar per 6.7 fl oz serving.
What flavors does Whatcha come in?
Whatcha currently comes in two flavors: Spiked Tropical Punch (mango, passionfruit & cherry) and Spiked Peach Lemonade (sun-ripe peach and tart lemonade), both blended with vodka.
Where can I buy Whatcha?
Whatcha is launching at select venues and retailers, starting with the Hartford HealthCare Amphitheater in Bridgeport, CT. Use the store locator to find the closest spot carrying Whatcha near you.
What's in Whatcha? Is it gluten-free?
Whatcha is made with vodka, natural flavors, sugar, and sucralose. Must be 21+ to purchase or consume.
How is Whatcha different from a canned cocktail or hard seltzer?
Unlike a can, Whatcha's pouch is squeezable and doesn't need a bottle opener — no bubbles, no carbonation, just a real spirits-based cocktail you can toss in a bag and drink anywhere.