Questions? Whatcha got.
Everything you'd want to know about the alcohol pouch cocktail everyone's asking about.
What is Whatcha?
Whatcha is a spirits-based, ready-to-drink (RTD) cocktail packaged in a pouch with a straw attached to the side that punches in to drink. It's the grown-up version of the juice pouches people grew up with. Each pouch is 10% ABV, made with real spirits and natural flavors, and built for beach days, parks, and concerts.
How much alcohol is in each Whatcha pouch?
Every Whatcha pouch is 10% ABV (alcohol by volume) — just over one shot of vodka per pouch.
What flavors does Whatcha come in?
Whatcha currently comes in two flavors: Spiked Tropical Punch (mango, passionfruit & cherry) and Spiked Peach Lemonade (sun-ripe peach and tart lemonade), both blended with vodka.
Where can I buy Whatcha?
Whatcha is launching at select venues and retailers, starting with the Hartford HealthCare Amphitheater in Bridgeport, CT. Use the store locator to find the closest spot carrying Whatcha near you.
What's in Whatcha? Is it gluten free?
Yes, Whatcha is gluten free. It's made with vodka, natural flavors, sugar, and sucralose. Must be 21+ to purchase or consume.
How is Whatcha different from a canned cocktail or hard seltzer?
Unlike a can, Whatcha's pouch has an attached straw you punch in to drink, and it doesn't need a bottle opener. No bubbles, no carbonation, just a real spirits-based cocktail you can toss in a bag and drink anywhere.
Does it need to be refrigerated?
Nope! But we highly recommend drinking Whatcha cold.
What's the shelf life?
Whatcha has a shelf life of two years.
Is the pouch recyclable?
Unfortunately, not yet. We're working with our pouch supplier and recycling companies to figure out what will work best going forward.
Where can I get it if I'm not in NJ or CT?
Stay tuned! Sign up for our email list to be the first to know when Whatcha comes to your area.